Compared to other social networks like Facebook and Twitter, many Latinos today are still not showing a strong presence or strong use of LinkedIn. Among the world of social networks, LinkedIn is the social media outlet most devoted to business and business topics. It is because of this, that LinkedIn is the best place for job seekers to showoff their professional acumen to hiring managers and Recruiters.
As an HR professional who often gives workshops on "LinkedIn for Job Seekers", I can’t stress enough how much unemployed candidates need to have a strong active presence on this media outlet. Let’s face it job boards are almost dead, and they certainly are no longer the number one preferred choice for Recruiters looking for talent. That coveted spot has now gone to LinkedIn and before long, it too will be replaced with newer innovative recruiting tools.
One of the most ignored facts that Latino job seekers need to embrace in today’s job market is that candidates really need to have a strong brand. I won’t use this blog post to get into the topic of individual branding, but be aware that we will talk about it in the future and it will certainly be among the many workshops that members of The H.I.L.L. can look forward to participating in during 2013.
One of the reasons LinkedIn has become such a powerful recruiting tool for job seekers and Recruiters alike is because of its reciprocity in allowing candidates to be an active participant in the job/job seeker hunt. Candidates with great LinkedIn profiles display a variety of badges that all come together nicely to really say a lot about their individual brand.
At the top of the list is the job seekers resume or work history which should always be initiated with an executive summary of skill sets and experience. Second is the personal photo. A photo can be a powerful representation of an individual when done correctly. Third are recommendations which serve as reference letters from previous supervisors, peers or clients. Fourth are community contributions through listings of local volunteer assignments. And last but not least a show of organization affiliations which can be displayed through groups you belong to.
Of course the above list is not all inclusive, but surely explains nicely what we mean when we say that Recruiters can tell so much more about your brand through your LinkedIn profile vs. your resume. As most job seekers should know, landing the job is not just about having the job skills needed for the job, but also about fitting nicely with an organization’s culture. A Recruiter can only begin to pick up on the latter attributes of a candidate by scanning the bits and bites a broader tool like LinkedIn can offer. It’s up to the candidate to ensure those pieces of the picture are there for the grabbing.